Game Arts Curators Kit

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audience [2021/03/26 09:12]
chazevans 		audience [2021/05/10 13:32] (current)
john [AUDIENCE]
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 Different audiences come with different expectations and affordances. Below are a few known ones: Different audiences come with different expectations and affordances. Below are a few known ones:
  
-^                ^                    ^ 
 | Professionals    | People who make games, for a living or in another high capacity. This audience can find interest in education and skill-building events, as well as in networking. Professionals can further be divided to Indies and entrepreneurs, who have specific interest in business opportunities, and industry workers, who have specific interest in unionizing and worker rights.        | | Professionals    | People who make games, for a living or in another high capacity. This audience can find interest in education and skill-building events, as well as in networking. Professionals can further be divided to Indies and entrepreneurs, who have specific interest in business opportunities, and industry workers, who have specific interest in unionizing and worker rights.        |
-| Row 2 Col 1    | Row 2 Col 3        | +| Gamers    | People who play games regularly and define themselves by their interest in games. This audience can find interest in fandom, competitions, new information about upcoming titles, and playable demos. They often have high game literacy, but often in specific games and genres, and may have a hard time finding interest in games beyond those they like.        | 
-| Row 3 Col 1    | Row 2 Col 3        | +| Art and Culture Audience    | Audiences that are not interested specifically in games but rather in a broader view of culture. They may be attracted by the venue (e.g. museum goers coming to see the latest exhibition) or by the context (e.g. geeks coming to see a medium that is adjacent to their geek culture, clubbers coming to the event for the party). This audience often has less game literacy, and thus requires more mediation; but often also less expectations, and thus can find interest in a more diverse array of games. For better or worse, arts and culture audiences will not judge your work by “game standards”, but rather by a broader cultural standards and in comparison to other cultural expressions.        | 
- +| Specific Identities    | An audience belonging to a specific geography, ethnicity, class, gender, or other identity. This audience might be sensitive to expressions that are hurtful to their group, and might delight in expressions that celebrate their group. In cases of underprivileged identities, they might respond well, or even require, a framework that empowers (e.g. spotlight showcases, speakers belonging to the group) and secures them (safe space policy and coordinators) (see more on this in the DIVERSITY chapter)        |
-Professionals +
-People who make games, for a living or in another high capacity. This audience can find interest in education and skill-building events, as well as in networking. Professionals can further be divided to Indies and entrepreneurs, who have specific interest in business opportunities, and industry workers, who have specific interest in unionizing and worker rights. +
- +
-Gamers +
-People who play games regularly and define themselves by their interest in games. This audience can find interest in fandom, competitions, new information about upcoming titles, and playable demos. They often have high game literacy, but often in specific games and genres, and may have a hard time finding interest in games beyond those they like. +
- +
-Art and Culture Audience +
-Audiences that are not interested specifically in games but rather in a broader view of culture. They may be attracted by the venue (e.g. museum goers coming to see the latest exhibition) or by the context (e.g. geeks coming to see a medium that is adjacent to their geek culture, clubbers coming to the event for the party). This audience often has less game literacy, and thus requires more mediation; but often also less expectations, and thus can find interest in a more diverse array of games. For better or worse, arts and culture audiences will not judge your work by “game standards”, but rather by a broader cultural standards and in comparison to other cultural expressions. +
- +
-Specific Identities +
-An audience belonging to a specific geography, ethnicity, class, gender, or other identity. This audience might be sensitive to expressions that are hurtful to their group, and might delight in expressions that celebrate their group. In cases of underprivileged identities, they might respond well, or even require, a framework that empowers (e.g. spotlight showcases, speakers belonging to the group) and secures them (safe space policy and coordinators) (see more on this in the DIVERSITY chapter)+
  
 **IMPORTANT:** the assumptions above are useful, but shouldn’t prohibit you from telling the story you want to tell! TRUST YOUR AUDIENCE to find interest in a story well-told and a event well-produced, even beyond their affinities. Respect your audience, don’t pander to it. **IMPORTANT:** the assumptions above are useful, but shouldn’t prohibit you from telling the story you want to tell! TRUST YOUR AUDIENCE to find interest in a story well-told and a event well-produced, even beyond their affinities. Respect your audience, don’t pander to it.
  
-In many cases, especially small events and professional events, the audience and participants can be from the same group, perhaps even the same people. This may determine many things, like how emotionally invested your audience is in the event, how much they feel a part of it.+| In many cases, especially small events and professional events, the audience and participants can be from the same group, perhaps even the same people. This may determine many things, like how emotionally invested your audience is in the event, how much they feel a part of it. |
  
  
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 **Print Screen Festival** is a digital arts festival for a very broad, local audience. Playable games are displayed alongside many other types of artworks and performances, for an audience with varying degrees of tech literacy, but a generally-high degree of cultural literacy; this usually leads to favoring games with simple interfaces, but under more challenging curatorial themes. **Print Screen Festival** is a digital arts festival for a very broad, local audience. Playable games are displayed alongside many other types of artworks and performances, for an audience with varying degrees of tech literacy, but a generally-high degree of cultural literacy; this usually leads to favoring games with simple interfaces, but under more challenging curatorial themes.
  
-**Design / Play / Disrupt** was a videogames exhibition in the V&A museum in London. While the texts and the exhibition structure served to mediate games culture to general audiences, some exclusive artifacts and behind-the-scenes interviews from well-known videogame productions were very enticing for more hard-core gamer crowds.+**Design / Play / Disrupt** was a video games exhibition in the V&A museum in London. While the texts and the exhibition structure served to mediate games culture to general audiences, some exclusive artifacts and behind-the-scenes interviews from well-known video game productions were very enticing for more hard-core gamer crowds.
  
  
audience.1616767969.txt.gz · Last modified: 2021/03/26 09:12 by chazevans

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