Game Arts Curators Kit

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communication [2021/04/25 17:58]
jim 		communication [2021/05/10 13:36] (current)
john [COMMUNICATION]
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 Check the “Audience chapter” for more info. Check the “Audience chapter” for more info.
   * **Make your competitors your allies.** Working in conjunction with related events and personalities is always a good idea. Check which other events with similar audiences do, and discuss ways you can support each other and do cross-promotion.    * **Make your competitors your allies.** Working in conjunction with related events and personalities is always a good idea. Check which other events with similar audiences do, and discuss ways you can support each other and do cross-promotion. 
-  * **Press.** If you can’t afford working with a specialized PR agency, then you should create an updated and annotated press contact list. Identify the right journalists, know them and get them to know you. They should have you as first contact in their mind when they think of videogames. If your event is related to other field, you have to apply the same logic. Are you working on an art-games related event? Then identify the journalists writing about that. +  * **Press.** If you can’t afford working with a specialized PR agency, then you should create an updated and annotated press contact list. Identify the right journalists, know them and get them to know you. They should have you as first contact in their mind when they think of video games. If your event is related to other field, you have to apply the same logic. Are you working on an art-games related event? Then identify the journalists writing about that. 
   * **Create engagement.** Make your audience feel part of the event. Interact with them, offer them activities or the possibility to get involved in some manner. Produce frequent call-to-action messages.   * **Create engagement.** Make your audience feel part of the event. Interact with them, offer them activities or the possibility to get involved in some manner. Produce frequent call-to-action messages.
   * **Create momentum.** Start working in advance to your event preparing the audience for what is about to come. Generate hype and excitement!   * **Create momentum.** Start working in advance to your event preparing the audience for what is about to come. Generate hype and excitement!
communication.1619391526.txt.gz · Last modified: 2021/04/25 17:58 by jim

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